No matter where you go today, what channel you watch and even what you read, you are bound to see or hear about using social media. This is because it is no longer something used by just a certain demographic or business. No, social media is here to stay for the foreseeable future. And, while you may think that it is not all that important to use social media for your business, the truth of the matter is that it is not something to ignore. Consider these stats from marketingtechblog.com:
- Facebook boasts 1.23 billion active monthly users.
- The average American spends 37 minutes a day on social media.
- 70% of business-to-consumers marketers have acquired customers through Facebook.
- 67% of Twitter users are far more likely to buy from the brands they follow on Twitter.
- 46% of web users look towards social media when making a purchase.
If you are not taking advantage of the far-reaching arm of social media, then you are missing out on one of the most effective tools available today. Of course, there is more to social media than merely creating an account. It is vital that you make frequent posts to your various social media platforms. How frequent is up to you, but at the lowest level of engagement, you will want to have social media posts at least 2 to 3 times a week. You can opt to do the posts yourself, or hire a company such as ClickReady Marketing to manage the accounts for you, but the important thing is that your company has a vibrant, engaging social media presence!
If you still aren’t convinced that social media posts are important, then consider these additional benefits of working the various social media platforms.
Better Rankings – A study by Searchmetrics.com found that the higher number of social media signals a company makes the better they will rank in search engine results. Social media signals include Facebook shares, comments and Likes, Tweets and Pinterest post/comments.
More Traffic- While heavy traffic on the interstate may be frustrating, when it comes to one’s company website more traffic is a good thing! Frequent social media posts encourage site guests and ultimately result in more purchases. However, while the goal of frequent social media posts is to drive traffic to your site, keep in mind that not every social media post should focus on sales. The accepted breakdown of posts types is 80% are relevant information for your customers—could be social causes, industry news, humor, etc. with only 20% about self-promotion.
Social media posts are important. You can choose to get into the social media or scene or sit back and watch. But, the successful company is the one that takes advantage of the many tools available to promote their services and products. Don’t miss out on all that social media has to offer. Make the posts yourself or hire the Click Ready Marketing team, but whatever you do, don’t ignore the value of social media. Start making social media posts today so you can build the business you want.